# How do prize limitations and odds calculations work?

All gamified campaigns include the option to customize both prize limitations and odds calculations.

Each reward (prize) can both a Max Winners value, and a winnings percentage of your choosing.

**Example) If you setup a prize with a 10% chance of winning the first prize and 30% chance to win the 2nd prize; the results are based on those chances.**

**So, in theory, if 100 customers play the gamified campaign you should have approximately 10 winners for the first prize, and 30 winners for the 2nd prize.**

You can also limit how many winners there can be for each reward (prize)** **by setting up a max. amount of winners. **However, if that rewards' max. winner limit is reached, then that specific reward is taken out of the program. **

This is especially helpful for campaigns that include "grand prizes" or tiered-discounts (10% off/20% off/50% off etc.).

**If this seems complicated - don't worry! We can help you determine the best approach to setting up your campaigns odds and prize limitations!**